Friday, February 3, 2012

Fashion: The Hundreds RSWD Pop-up Shop

Yesterday (Feb 2nd) The Hundreds, in collaboration with New Era, opened up a pop-up shop to commemorate the fifth year anniversary of their L.A. store. I'm sure the true supporters of The Hundreds know the legendary status of the RSWD collection. But for those who don't know I quote

"It started with the people. It started with skating freely in the street, with loud music, with pickup soccer games on the asphalt, with summertime barbecues, and ollie contests. It started with reading on the curb, it started with girls, with fistfights over girls, it started with drugs, with celebrities, and local kids who turned into celebrities. We were here before 2007, when 7909 was our first studio and clubhouse. We were here in 2007, February 1st to be exact, when we opened our first store. It started with us. It started right here on Rosewood Avenue in Los Angeles, California."


It all traces to the beginning. One thing you should always remember is where you came from. The Hundreds remembers well and wants to share that with you.


Below are pics of the store and the merchandise available


Click the location pic to veiw some dope party photos and click the pic at the bottom for more on the "Four Letter Word"














"The 60th frame is for you.  We want to memorialize you and your patronage and involvement within our community."

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